EMPOWERING WOMEN. EMPOWERING BUSINESS.
The Women in Motion STL is an annual campaign that celebrates and empowers women-owned businesses in St. Louis, with five participating brands leading the charge each year, by highlighting their community focus and potential for inclusive economic growth, while providing tools for their visibility and connection.
Together, we’re unstoppable.”
THE STORY
In October 2024, Chic Motion launched Women in Motion, an annual campaign that celebrates and empowers five St. Louis women-owned brands who are known for their philanthropy, community involvement, and overall good vibes.
Similar to campaigns such as L'Oréal's Women of Worth and Dove’s Real Beauty, this grassroots initiative celebrates and elevates women entrepreneurs, especially those often underrepresented.
But we go further: by creatively integrating each brand’s product or service into a single empowering promo that tells a collective story of female entrepreneurship.
Using a budget-friendly collaborative approach — five brands instead of just one! — we’re providing these women with a gateway into high-impact marketing, which is otherwise typically out of reach.
Women in Motion fosters diversity, encourages inclusive growth, and strengthens the St. Louis community. Amazing, right?
See for yourself what we’ve been up to!
We went viral with the promo on October 22nd, 2024:
So, what kind of woman is she?
The kind who finds balance in the chaos.
The kind who keeps going. No matter what.
The kind who lifts others along the way.